Our vision

Our products are handmade in Ethiopia mainly from natural cotton. Ethiopian hand weaving is world renowned for its intricacy and luxurious texture. We preserve and celebrate this art form by empowering and collaborating with local designers.

We want to spread the beautiful colors, the embroideries, the authenticity, which are reflected in authenctic handmade Ethipoian tradition throughout the world, so that everyone can share our rich heritage. 

We strive to emphasise a unique style, a different shopping experience and a different marketing approach.

We believe in a better fashion future – one that makes fair and sustainable handmade fashion affordable and desirable for all. Our vision is to run all our operations in a way that is economically, socially and environmentally sustainable. Our business helps to meet the needs of both present and future generations.

The customer is always at the heart of our unique business model, which includes design, production, distribution and sales through our online store. We really want to create a long-term and loyal relationship with you, our  clients, based on trust, service and quality.